I teach choice and decision-making science to corporate sales professionals so they can close more deals faster.
To be chosen, obtain a favorable decision or guide others we must understand the human being! Yet, we don’t even know the basics of how humans choose and make decisions.
After surviving being carjacked and shot at, in a rainy night at the biggest slum in LATAM, I realized how deadly ignorant I was on the subject. For decades, obsessed with learning, adapting and applying choice and decision-making science to real life, I successfully guided family, partners and buyers toward optimized outcomes.
Use my frameworks to architect better choices and decisions.
About Pedro
Decades before becoming a gondolier-guitar player and professional speaker in Texas, Pedro grew up body-surfing in Copacabana. He came to the US for his Earth Sciences degree and research, eventually moving into IT, to teach “C Programming” at the Texas Institute. The success of his unusual “choice mapping” approach to teaching made IBM hire him as a Dependencies Manager.
Later, selling and leading LATAM activities for global IT companies, Pedro improved his method to win awards and obtain a MBA, while speaking at international events and coaching partners in 9 countries. Global clients, like Coca Cola, Dow Jones and GM, purchased and adopted complex technologies under Pedro’s guidance. Two of his choice-driven solutions defeated 200+ applicants to enter the Smithsonian Institute IT Registry, during a White House vetting ceremony.
After nudging behaviors and dodging 2 bullets to survive a carjacking incident, Pedro’s obsession with behavioral sciences led to 20 years of applied research, mapping choice and decision-making paths for different scenarios.
Today, his frameworks enable better outcomes for audiences ranging from young adults to corporate sales professionals.
Pedro's Talks
To survive and thrive, we must truly embrace human nature. It’s unavoidable!
Nudge More Sales Faster!
Why 60% of sales opportunities end up in “no decision” or “no sale?” How can undecided buyers be assisted to conclude their choosing/deciding process confidently?
Leveraging 30 years of his international selling experience and 20 years of choice and decision-making, Pedro tackles this scenario, teaching sales professionals how to:
• Integrate human choice and decision-making science into their selling;
• Find plausible paths to align stimuli to the buyer's journey;
• Interfere in the choice architecture and in the situation to nudge more sales faster.
The NudgeSelling® framework for collaborative choice and decision enhances buyer confidence and assures an optimized outcome for all parties involved.
Choice & Decision-Making for Young Adults
Why young adults, from 18 to 26 years of age, are so prone to bad choices and decisions? Which skill can best optimize their outcomes?
Integrating his 34 years as a mentor and father of 4, to his 20 years of choice and decision-making research, Pedro’s framework teaches young adults how to:
* Understand factors that influence human choice and decision-making;
* Assess situational context to scope and define plausible choice paths;
* Organize and structure alternatives to align stimuli and optimize outcomes.
Applying Pedro's NudgeView® framework, young adults can architect better choices and decisions in many life situations.
Pedro's Testimonials
“Pedro is one of the best speakers/presenters I have known. With an engaging content backed by his extensive experience, he's convincing, funny and to-the-point.”
Fabiano Silva
Regional Trust & Safety Operations Manager, LATAM at Google
Let's Connect
To survive and thrive, we must truly embrace human nature. It’s unavoidable!
(682)715-9557